Our Philosophy
DU KAN AUKA exists to make high-performance knowledge and tools accessible beyond the elite level.
What was once limited to Olympic programs and professional teams is now available to coaches, athletes, and practitioners who want to train with greater precision and understanding.
Our foundation is built on the Norwegian method — a systematic, data-driven approach to endurance training where decisions are guided by physiology, not guesswork.
We believe that performance improves when measurement meets understanding. The right tools alone are not enough; knowing how to use them is what creates progress.
DU KAN AUKA is therefore not just a store, but a platform for applied performance science — combining equipment, knowledge, and practical experience from some of the most successful environments in modern endurance sport.
Founders
CEO and Daily manager
Alexander has worked as a coach at all levels and ages, and as an elite coach in swimming, triathlon and cycling, including three olympic cycles with Olav Aleksander aiming for Tokyo 2021 and Kristan's Olympic Gold. He is now a coach for the womens team of Uno-X, bringing the same performance-based approach into professional cycling.
During his own career he competed as a swimmer and later a triathlete in European and World Championships and also have a number National gold medals.
Alexander has a PhD in physics and experience as a scientist and researcher in natural sciences.
"I am devoted to make DU KAN AUKA stand out from other online stores, by sharing both the tools and the knowledge to use them."
Olav Aleksander Bu
Internationally renowned high-performance coach and sports scientist. He is perhaps best known for coaching three of the greatest triathletes in the world, Kristian, Gustav and Casper. He has also worked with a range of high performance teams in Olympic Sailing, world tour cycling and track and field. Olav is also co-founder of the companies Santara Tech and Entalpi and today the head of performance in Uno-X Mobility.
On the bleeding edge of high performance there is a fine line between failure and success.
Kristian Blummenfelt
Olympic champion, WTCS World Champion, Ironman World Champion, Ironman 70.3 World Champion. Kristian has won enough international races over the course of almost 2 decades, to become a legend within the sport of triathlon.
One of the key's to his success has been the unique scientific approach to training, the Norwegian method.
Gustav Iden
70.3 World Champion and Ironman World Champion, with a breakthrough victory at the Ironman World Championships in Kona. Gustav has delivered some of the fastest performances ever seen in long-distance triathlon and is known for his exceptional efficiency and race execution.
Together with Kristian and Casper, with the Norwegian Method, the have revolutionized endurance sports and triathlon.
Casper Stornes
Olympic bronze medalist and one of Norway’s most accomplished triathletes. Casper has won all races at the highest international level, including the World Triathlon Series. He has been a been a key part of the Norwegian triathlon success story and was the first Norwegian ever to win a WTS race.
Teams
We are proud to collaborate and support several elite teams.
Ambassadors
We are fortunate to have athletes from many sports and at many levels that share our values.
