The products that revolutionized fueling.

The products that revolutionized fueling.

Fuel with Maurten

Fueling is absolutely vital to function. If you get it right you've got the basics covered. This is of course not only true for elite athletes, but for anyone. Not just for athletes, but in any part of your daily work, school or sports, you need to fuel. 

The products that revolutionized fueling. In 2015, Maurten discovered how to make sports fuels easier to tolerate by encapsulating high concentrations of carbohydrates in hydrogels. The sports fuels, based on only natural ingredients, became popular and one year later some of the world's best runners started using Maurten products.

Based on only natural ingredients

With the use of hydrogel technology, Maurten has increased the amount of carbohydrates, reduced the risk of gastrointestinal problems, and removed all unnecessary ingredients that don't aid your performance.

Twice the energy – the Drink mix contains nearly 14 percent – or 80 grams – of carbohydrates when mixed. That's about twice as much energy ever thought possible in a sports drink.

No added flavor – we're not impressed by artificial flavors. You can tell what you're getting from the taste of the drink mixes.

Clean – no added colorants or preservatives. The sports fuel contains only natural ingredients. Nothing more and nothing less than what’s needed.

Drinks: How it works?

Mix the Drink mix 320 and 160 with water, and you’ll have a liquid sports drink containing high concentrations of carbohydrates. The drink instantly converts to hydrogel in the acidity of the stomach, encapsulating the carbohydrates. The hydrogel then enables a smooth transportation of the sports drink through the stomach to the intestine where the water, salt and carbohydrates are absorbed.

GEL: How it works?

The GEL is a hydrogel – a biopolymer matrix that holds carbohydrates. It relies on the same concept as our drinks where the hydrogel technology enables a smoother transportation of carbohydrates through the stomach to the intestine where the carbohydrates are absorbed. In the case of our drinks, the hydrogel is formed in the acidity of the stomach – but the GEL is a hydrogel formed in production, by combining sodium alginate and calcium carbonate under exact conditions.


Meet the hydrogel

Hydrogels are widely used in the food industry, often as thickeners and structurants. A hydrogel is a biopolymer- and water-based structure with very small pores. As a three-dimensional network with the ability to hold water, it looks and behaves a bit like a kitchen sponge.

At Maurten, they found a way to build hydrogels with natural food ingredients. And filled the structure with the most efficient source of energy around – carbohydrates.

The hydrogels in our sports drinks are built from the combination of two natural ingredients:

  • Alginate – extracted from the cell walls of brown algae.
  • Pectin – found in apples, lemons, carrots and tomatoes, to name a few.

These two dietary fibers have been used for decades within the food industry. Combined under precisely the right circumstances, alginate and pectin form a pH-sensitive hydrogel.

We are excited to partner up and to add Maurten to our webshop.

All the best from 





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