"Du kan auka" simply means "you can increase" - a phrase used by our founders. 


Our company engage in Research & Development alongside the product manufacturers. Together with CORE, MOXY and VO2 MASTER we develop the best sports tech on the face of the planet.


We have a competitive advantage that has contributed to the success of our founders, Kristian Blummenfelt and Gustav Iden. The competitive advantage is our sports tech, and our mission is to share this with you.


With our tech you can find your optimal intensity, and level up your performance with data-driven training.


Stop the guesswork & measure your success - every single day. Our sensors are used to crush personal records, as well as world records.


know for the Norwegian data-driven method

Kristian Blummenfelt

Kristian is an Norwegian elite athlete, Olympic Gold medalist, two times Ironman World Champion and the first man to do a full distance triathlon in under 7 hours. Kristian is also one of the co-founder in DU KAN AUKA and Santara Technology.

Gustav Iden

Gustav is an Norwegian elite athlete, three time Ironman World Champion and winner of PTO Canadian open. He is the current course record holder at the iconic Vinfast Kona Ironman distance. Gustav is also one of the co-founder in DU KAN AUKA and Santara Technology.

Coach Olav Aleksander Bu

Peak human performance builder is a suiting title for the coach of Kristian Blummenfelt and Gustav Iden. As well as coaching the worlds best triathletes, he is the co-founder of DU KAN AUKA, Entalpi and Santara Technology.